Representatives of Research In Motion (RIM) have announced to customers that the cheap BlackBerry 16GB PlayBook is no longer being manufactured and that the remaining PlayBook’s will be sold until they all run out.
Earlier last year RIM stated that they successfully managed to ship out 500,000 Blackberry PlayBooks but this was due to the reduced prices at the beginning of 2012 and a fire sale pricing during the holidays. However, recent sale figures have not been great so far the for the troubled company, RIM said the profit margins on the 16GB PlayBook models aren’t high enough therefore, there is no need to carry on with marketing sales efforts. In the fourth quarter of 2011, RIM reported $4.19 billion in revenue, far below its original estimation.
On the bright side, RIM said in a representative’s email,
“We continue to remain committed to the tablet space, and the 32GB and 64GB models of the BlackBerry PlayBook continue to offer great value to our customers.”
You can buy the remaining 16GB PlayBook for around £130 and the 32GB and 64GB versions for around £200-£250.
BlackBerry has recently failed to impress with its latest tablets as well as the general decline in public favour. Both have had a big impact on the sales of RIM.