Steve Jobs, the man who gave iPod, iPad and iPhone to the world had revolutionized the designing of the mobile phone. Prior to Apple’s entry into the latest mobile phone market, most manufacturers used to focus on the functions of the mobile phone. They focused on voice clarity, roaming functions, buttons designs and some applications to engage the user with the mobile.
As Apple entered the mobile market, Steve jobs realized that nobody cared about the design of the mobile phone. Apple used it as their USp and come out with iPhone which offered a great look and a user friendly design and rocked the market.
The effect of a user friendly design was so much that within a few years of the entry in the latest mobile phone market his iPhone 4S model sold in millions within the first week of the launch. Apple cornered the mainstream mobile phone companies like Nokia and Motorola in sales as well as brand value.
For steve jobs, design was not about look. While his competitors were busy in changing colors and shape of the mobile phone, Steve Jobs focused on the usability of the phone. For the revolutionary man of the telecommunications technology, the design meant –“ease of use”. He started his design with tha fact that a mobile phone stays with aperson most of the time, so it must easily fit in the palm. A person much be able to easily operate a mobile phone with his fingers and thumb while. The location of important buttons should be within reach of the thumb of a man with small palm. Yes, he designed iPhone 4S to be a child’s play.
iPhone 4S has become the most sophisticated latest mobile phone of the twenty first century.
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